TheBedAndBrunchProject on Instagram

After attending an innkeeping conference where social media was a hot topic. We were left wondering whether or not it's really possible for bed and breakfasts to get direct bookings for their properties specifically via Instagram? We've launched this project to conduct our own experiment.

We presently have 14 participating B&Bs -- 12 are in the U.S., one is in Italy and another in Scotland. We've asked each property to post at least three photos a week to their own Instagram account; using 12 hashtags at a time. We will then re-post at least one picture a day of one of these properties to our own account.

The idea is twofold: 

  • To cast a wide net with a lot of eyeballs (as well as beautiful pictures) 
  • To cast a small net for specific followers with specific interests

Our intention is that we can attract a larger following because of how active our Instagram account can be based on the strength in numbers of pictures that we can post. Our hope is that this will support individual accounts, increase B&B followings, and ultimately lead visitors to B&B websites where they may book directly.

The project runs September 1st through December 31st, 2017. 

Innkeepers who are interested in participating but missed the start date should email bedandbrunchpr [at]


Participating Bed and Breakfasts:

1802 House Bed & Breakfast Inn
Kennebunkport, Maine

Al Nifontan
Varese, Italy

Caldwell House Bed and Breakfast    
Salisbury Mills, New York

Canyon Villa Bed and Breakfast Inn    
Sedona, Arizona

Fairview Bed and Breakfast    
Austin, Texas

Genesee Country Inn Bed and Breakfast    
Mumford, New York

Glenshieling House    
Blairgowrie, Scotland

Lake Lucerne Resort and Ranch
Eureka Springs, Arkansas

Lillian Farms Bed & Breakfast    
Washington, Texas 

The Inn at Rose Hall
Eureka Springs, Arkansas

The Peabody House
Eureka Springs, Arkansas

Stone Hill Inn
Stowe, Vermont

West Hill House B&B
Warren, Vermont

Whistling Swan Inn
Stanhope, New Jersey