TheBedAndBrunchProject on Instagram

After attending an innkeeping conference where social media was a hot topic. We were left wondering whether or not it's really possible for bed and breakfasts to get direct bookings for their properties specifically via Instagram? We've launched this project to conduct our own experiment.

We presently have 14 participating B&Bs -- 12 are in the U.S., one is in Italy and another in Scotland. We've asked each property to post at least three photos a week to their own Instagram account; using 12 hashtags at a time. We will then re-post at least one picture a day of one of these properties to our own account.

The idea is twofold: 

  • To cast a wide net with a lot of eyeballs (as well as beautiful pictures) 
  • To cast a small net for specific followers with specific interests

Our intention is that we can attract a larger following because of how active our Instagram account can be based on the strength in numbers of pictures that we can post. Our hope is that this will support individual accounts, increase B&B followings, and ultimately lead visitors to B&B websites where they may book directly.

The project runs September 1st through December 31st, 2017. 

Innkeepers who are interested in participating but missed the start date should email bedandbrunchpr [at] gmail.com.

 

Participating Bed and Breakfasts:

1802 House Bed & Breakfast Inn
Kennebunkport, Maine    
https://www.1802house.com
https://www.instagram.com/1802house

Al Nifontan
Varese, Italy    
http://www.alnifontano.it/en/Home
https://www.instagram.com/alnifontanobb

Caldwell House Bed and Breakfast    
Salisbury Mills, New York    
https://www.caldwellhouse.com
https://www.instagram.com/caldwell_house

Canyon Villa Bed and Breakfast Inn    
Sedona, Arizona     
http://www.canyonvilla.com  
https://www.instagram.com/explore/locations/18485355/canyon-villa-bed-breakfast-inn-of-sedona

Fairview Bed and Breakfast    
Austin, Texas    
https://fairviewaustin.com    
https://www.instagram.com/explore/locations/401543569/the-fairview

Genesee Country Inn Bed and Breakfast    
Mumford, New York    
http://geneseecountryinn.com   
https://www.instagram.com/explore/locations/19246294/genesee-country-inn-bed-and-breakfast

Glenshieling House    
Blairgowrie, Scotland    
http://www.glenshielinghouse.co.uk    
https://www.instagram.com/glenshieling_house

Lake Lucerne Resort and Ranch
Eureka Springs, Arkansas
http://historiccottages.com
https://www.instagram.com/explore/locations/536467301/lake-lucerne-resort-and-ranch
 

Lillian Farms Bed & Breakfast    
Washington, Texas
http://www.lillianfarms.com  
https://www.instagram.com/lillianfarmscountryestate 

The Inn at Rose Hall
Eureka Springs, Arkansas
https://innatrosehall.com
https://www.instagram.com/innatrosehall

The Peabody House
Eureka Springs, Arkansas
https://eurekaspringspeabody.com
https://www.instagram.com/explore/locations/485743831/the-peabody-house-historic-inn-downtown-eureka-springs-arkansas
 

Stone Hill Inn
Stowe, Vermont
http://www.stonehillinn.com
https://www.instagram.com/stonehillinn

West Hill House B&B
Warren, Vermont
http://westhillbb.com
https://www.instagram.com/westhillbb

Whistling Swan Inn
Stanhope, New Jersey    
http://www.whistlingswaninn.com    
https://www.instagram.com/whistling_swan_inn