PAII WEBINAR: How to Pitch the Media

On Wednesday, May 10th, at 2 pm eastern time we’ll be hosting a LIVE webinar on PAII on how to pitch your bed and breakfast to the media. It’s the last webinar of a three-part series on how innkeepers can manage their own public relations. I’d love for you to join us – the workshop is free for PAII members. Here’s a link to login at 2 pm et: https://attendee.gotowebinar.com/register/4869404228274467073

And here are three tips (a sneak peek!) on how to pitch your B&B to the press. We'll be going over this with LIVE examples and more in the webinar:

Join HARO. Create a dedicated email address and sign up as a source to Help A Reporter Out, also known as HARO: https://www.helpareporter.com.

Personalize, Paste, and Go. Create the bulk of an email that you can send to multiple writers that cover one particular beat or topic but leave room atop to personalize your message; never send unsolicited attachments.

Stay Short and Sweet. Get to the point, quickly and nicely — and don’t deviate.

Join us as we craft a sample HARO response, draft a cold pitch, and review a pitch that landed a press placement. There will be plenty of time for Q&A, so come loaded with questions or jot them down as move through the conversation.

And if you missed the first two webinars (and you're a PAII member) you can watch them for free here:

Webinar I - how to write a press release for your B&B: https://youtu.be/z2dnvNNIHC4

Webinar II - how to build your very own media list: https://youtu.be/6A41QQj7B_U