PAII WEBINAR: How to Write a Press Release

Tuesday, March 1st, at 2 pm eastern time Bed & Brunch PR will be hosting a PAII webinar on How to Write a Press Release. It's the first of a three-part series on how innkeepers can manage their own public relations campaign. 

If you're a PAII member, the webinar is free to attend. We hope you'll join us! Here's a link to register:

Here are some downloadable notes we'll review during the webinar.

And here's the series schedule:

  • Mar 1: Learn how to come up with material and package it into a press release. We’ll write headlines, sub-headlines and work on the body of your press release together; true workshop-style.
  • Apr 5: Now you’re ready to build your media list. We’ll talk about the different types of outlets, how to locate the right venue for your particular news item, how to identify the right reporter, how to track down emails and phones, and how to get organized for your press pitch.
  • May 10: With your ducks in a row we’re ready to talk about how to approach the media — email, phone, and social media techniques — to get you noticed and not inadvertently block your way.

Come to one, two, or all three sessions!