Get a Bed in a Box

Image courtesy: Casper

Image courtesy: Casper

Casper -- I'd never heard of it when I started researching for a new bed last year. I read countless reviews on many different mattresses, visited the popular mattress stores, and watched many video reviews, each time Googling the different terms and types of foams, springs, and varying materials that went into creating mattresses. After a couple of weeks, I'd narrowed it down to two mattresses… one wasn't available to test in person and while I could return it after a reasonable amount of time I had to pay a hefty fee for its return. The other, Casper, also wasn't widely available to test at brick-and-mortar stores but I could sleep on it for 100 days and if I didn't like it, the company advertised it would come take it back -- for free -- and donate the my used mattress to charity. It was a no-brainer.

Image courtesy: Casper

Image courtesy: Casper

 

I'm happy to report: I love my Casper. I love how it arrived rolled in a box. I love how well I sleep on it. I love that when I called to ask a question the on hold music was the "Sweet Dreams (Are Made of This)" song. I love the price. I love that when I travel, regardless of where I stay, I look forward to coming home to sleep on my bed.

Casper is only available online, which is how the company is able to keep costs low; no middleman. So, for this Common Cents, I had an informal chat with the folks at Casper to learn more about my bed. I wanted to share my discovery with innkeepers, since a great sleep experience can make or break a guest's visit (and their review). Please note - this is not a sponsored post. It actually took me a while to connect with the folks at Casper and get answers to my questions.

Image courtesy: Casper

Image courtesy: Casper

 

How did the idea to ship the mattress in a box come about?

The idea for Casper was born when several Casper co-founders were working in a tech co-working space, working on different projects. They were surrounded by people who were drinking green juice and wearing Fitbit trackers, but pulling all nighters and falling asleep at their desks. It seemed everyone was taking their health seriously, but not their sleep. So they decided to join forces, and set out to elevate the topic of sleep and improve how people were getting their shuteye — starting with the simple mission of engineering one perfect mattress that would fit in a box small enough to be shipped by UPS. They quickly brought on Casper's fifth co-founder, who had spent 10 years at IDEO focusing on design and engineering. They began testing thousands of material combinations of foams. After months of rigorous work narrowing down materials, Casper A/B tested beds with a beta group — just like a tech product — before arriving at the final Casper prototype.

Other than how it's shipped, how is Casper different from other mattresses?

Casper's in-house team of product engineers tested thousands of variations of foams before arriving at our patented combination. Trust us: if a foam exists, we tested it. Co-founder and head of product, Jeff Chapin, brought experience from his years at the design firm IDEO, his work with the Bill and Melinda Gates Foundation, and the numerous patents he holds. Jeff and the team spent nearly a year developing an unparalleled sleep surface that sleeps cool, provides perfect support, and is outrageously comfortable for every type of sleeper.

After Casper's launch in 2014, many brands took notes on our success — re-designing the look and feel of their mattress to resemble the Casper, or creating their own version with inferior foam combinations. We're confident that none of these beds comes close to the comfort of Casper.

Image courtesy: Casper

Image courtesy: Casper

Casper doesn't have any actual stores, just two show rooms. People are so visual, and particularly with a bed, they often want to feel it. How have you overcome this purchasing barrier?

Brick and mortar retailers argue that consumers need to try a mattress before buying it. But ‘trying’ typically involves five minutes of laying on a bed in a huge retail store with a sales person hovering over you — and doing that repeatedly across dozens of models. Is this really trying a bed? Can you really tell if you’ll sleep well on it after such a ‘trial’? Instead, Casper offers a 100-day trial with free returns — if you don’t like we’ll come get it from your house for free and donate your returned bed to charity.

What's the philosophy behind only making one type of mattress?

We wanted to create a singular mattress design that was universally comfortable. To do so, we researched the major factors that affect comfort, studied the breadth of sleep styles and mattress preferences, and designed one single solution. The mattress needed to evenly distribute body weight and eliminate pressure points that lead to loss of circulation, discomfort, and tossing and turning. We also wanted to create a mattress that slept cool, allowing perspiration to evaporate rather than build up. We sought to design a mattress that allowed the sleeper to easily change positions without disturbing their partner. And finally, we needed a mattress that brought some fun back into the bedroom — providing just the right amount of bounce for indoor sport.

For more information visit: http://www.casper.com