The holidays are a busy time of year for anybody but even more so for innkeepers. So, how do you find time to garner press among the mayhem? One approach is to find out what worked for other properties last year and repeat it (but creating your own unique angle to it).
Could posting photos on your own instagram account build enough momentum to then earn you direct bookings by guests via your website? Even better, could your own instagram account in cooperation with a larger B&B focused instagram account direct traffic to your website and provide direct bookings? Let's find out.